With a majority of the referrals going to a handful of companies, home infusion pharmacies have to take a serious interest in their sales and marketing efforts. Without clear visibility to referral trends and outreach activity, providers are losing substantial sales to their competitors.
Since 2008, PlayMaker CRM has been helping home infusion companies of all sizes revolutionize their sales efforts by providing a data-driven approach to referral source relationships and sales team management.
“Our experience with PlayMaker CRM has been great. The cost was competitive and fair, and gaining only a few additional patients a year will allow us to see a return on our investment. We chose PlayMaker because of the strength of their EMR integrations and the TargetWatch data, allowing us to laser focus on top referrers in areas where we are looking to grow.”
Regional Director of Partnership Development
New England Life Care
PlayMaker CRM client since 2016
PlayMaker CRM makes it simple to instantly identify and target the top referring physicians in your market based on your core therapies. Turn your sales process from guesswork into a quantifiable method for success with TargetWatch.
Deliver a superior customer experience every time with easy access to real-time information related to critical referral source profiles, scheduled events, and previous visit and call notes while working in the field. Enter visit and call notes, schedule or reschedule events, and enter expenses as they happen, even without connectivity.
Mobile access to a CRM increases sales force productivity by an average of 15%.
Source: Nucleus Research
If you want to grow your business, you have to know your business. Leave paper reporting and tracking in your past, and put actionable data insights to work for your business with PlayMaker CRM.
Start growing your Infusion business now.
Speak with a product specialist today!
Too often, the expectation of a managed care contract acquisition is an influx of new referrals. That contract provides you with an opportunity to get new business, but does not actually provide that new business. Your method to get more referrals is your team’s ability to sell your services to these new potential patients.
Watch this free webinar recording to delve into the nuances of strategic brand development, which will help healthcare leaders from any discipline quickly assess whether current brand positioning is relevant and will support future growth opportunities.
If you are a CRM user, then you most likely understand that knowing key information about your referral sources can give you an advantage over your competitors. What you may not have considered is how gathering snippets of data at every visit can increase your sales and marketing ROI.