The Leading Sales Platform for


With a majority of the referrals going to a handful of companies, home infusion pharmacies have to take a serious interest in their sales and marketing efforts. Without clear visibility to referral trends and outreach activity, providers are losing substantial sales to their competitors.

Since 2008, PlayMaker CRM has been helping home infusion companies of all sizes revolutionize their sales efforts by providing a data-driven approach to referral source relationships and sales team management.

“Our experience with PlayMaker CRM has been great. The cost was competitive and fair, and gaining only a few additional patients a year will allow us to see a return on our investment. We chose PlayMaker because of the strength of their EMR integrations and the TargetWatch data, allowing us to laser focus on top referrers in areas where we are looking to grow.”

Ashlan Oberholtzer

Regional Director of Partnership Development
New England Life Care

PlayMaker CRM client since 2016

Drive Business Growth

with better account management & market intelligence data

PlayMaker CRM makes it simple to instantly identify and target the top referring physicians in your market based on your core therapies. Turn your sales process from guesswork into a quantifiable method for success with TargetWatch.

  • Quickly search by geography, home infusion provider and more
  • Customize your data set around your core therapies
  • Discover hidden pockets of referral opportunities
  • Assign high-value referral sources to sales reps and track ROI

Increase Sales Productivity

with PlayMaker CRM for iOS & Android

Deliver a superior customer experience every time with easy access to real-time information related to critical referral source profiles, scheduled events, and previous visit and call notes while working in the field. Enter visit and call notes, schedule or reschedule events, and enter expenses as they happen, even without connectivity.

  • Get real-time referral alerts
  • Easily attach photo receipts to expenses
  • Drag & drop to reschedule events on your calendar
  • Find new opportunities with market intelligence data
  • Save time with QuickNotes for calls and visits

Did You Know?

Mobile access to a CRM increases sales force productivity by an average of 15%.

Source: Nucleus Research

Gain Total Visibility

with home infusion-specific reporting

If you want to grow your business, you have to know your business. Leave paper reporting and tracking in your past, and put actionable data insights to work for your business with PlayMaker CRM.

  • Make smarter, faster decisions
  • Track ROI per sales rep and referral source
  • Reduce data chaos and improve pipeline predicability
  • Automate key reports for scheduled email delivery

Start growing your Infusion business now.
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Whether you are a CEO, a manager, or a sales rep, PlayMaker CRM provides solutions to simplify your life.

Article Series:

How to turn Managed Care Contracts into Home Infusion Referrals

Too often, the expectation of a managed care contract acquisition is an influx of new referrals. That contract provides you with an opportunity to get new business, but does not actually provide that new business. Your method to get more referrals is your team’s ability to sell your services to these new potential patients.

On Demand Webinar:

Brand Aid: Creating and Maintaining a Healthy Brand

Watch this free webinar recording to delve into the nuances of strategic brand development, which will help healthcare leaders from any discipline quickly assess whether current brand positioning is relevant and will support future growth opportunities.

From Our Blog:

Creating Value by Consistent Data Gathering

If you are a CRM user, then you most likely understand that knowing key information about your referral sources can give you an advantage over your competitors. What you may not have considered is how gathering snippets of data at every visit can increase your sales and marketing ROI.